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Major Code: 3094
Award: AAS
CIPS Code: 52.1401
Total Credits: 60-63

Description: The Associate in Applied Science (AAS) in Marketing program meets students' needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in marketing. By completing this program, students will be better equipped to apply competencies needed for successful performance in a variety of marketing/management occupations, including wholesaling, retailing, professional sales, and entrepreneurship.

Program Notes

Students must earn a grade of C or better for all courses required in the program.

Program Prerequisites


Required Courses

Credits: 26
ACC111Accounting Principles I 3
BPC110Computer Usage and Applications (3) OR
CIS105Survey of Computer Information Systems (3) 3
GBS151Introduction to Business 3
GBS233Business Communication 3
MGT251Human Relations in Business 3
MKT263Advertising Principles 3
MKT267Principles of Salesmanship 3
MKT271Principles of Marketing 3
SBS220Internet Marketing for Small Business 2

Restricted Electives

Credits: 12
Students should select from the following courses in consultation with a Department Advisor.
GBS205Legal, Ethical, and Regulatory Issues in Business 3
MGT276Personnel/Human Resources Management 3
MKT101Introduction to Public Relations 3
MKT110Marketing and Social Networking 3
MKT268Merchandising 3
MKT273Marketing Research 3
MKT280++Marketing Internship (any suffixed course) 1-3
MKT/TEC109Introduction to Fashion Merchandising 3
MKT/TEC151Display and Visual Merchandising 3

General Education Requirements

General Education RequirementCredits: 22-25
General Education DistributionCredits: 10
General Education CoreCredits: 12-15
First-Year CompositionCredits: 6
Any approved general education course from the First-Year Composition area.
Oral CommunicationCredits: 3
Any approved general education course from the Oral Communication area.
Critical ReadingCredits: 0-3
CRE101College Critical Reading (3) OR
Equivalent as indicated by assessment (0)
MathematicsCredits: 3
Any approved general education course from the Mathematics area.
Humanities and Fine ArtsCredits: 3
Any approved general education course from the Humanities and Fine Arts area.
Social and Behavioral SciencesCredits: 3
Any approved general education course from the Social and Behavioral Sciences area.
Natural SciencesCredits: 4
Any approved general education course from the Natural Sciences area.

Program Competencies

  • 1. Use basic accounting principles to develop and maintain business financial records. (ACC111)

  • 2. Analyze and apply word processing program features to create, edit, manipulate, format, print, and store common business documents. (BPC110, CIS105)

  • 3. Construct, test, implement, and analyze spreadsheets that solve financial, mathematical, and statistical problems in business. (BPC110, CIS105)

  • 4. Analyze, design, and create a database to extract, sort, calculate, and report business data. (BPC110, CIS105)

  • 5. Design, create, and execute an artistic presentation to include graphics and animation. (BPC110, CIS105)

  • 6. Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk. (GBS151)

  • 7. Use common business terms and vocabulary in oral and written communication, adhering to correct English, spelling, and punctuation rules. (GBS233)

  • 8. Describe current management issues, decision-making techniques, and leadership styles. (MGT251)

  • 9. Describe human relations challenges faced by the individual and the business organization. (MGT251)

  • 10. Identify advertising objectives for a business situation and analyze a business situation in the context of its market. (MKT263)

  • 11. Identify the characteristics of a given market and select the appropriate media for the market. (MKT263)

  • 12. Demonstrate how customers, company, product and/or service, competitor and marketplace information can facilitate the selling process. (MKT267)

  • 13. List and describe the major techniques for negotiating and overcoming objections, the types of buying signals, how to close a sale, and the major types of follow-up and customer service activities.(MKT267)

  • 14. Describe basic marketing principles as they relate to a corporate business structure and a local entrepreneur. (MKT271)

  • 15. Develop strategies for marketing a product or service on the Internet. (SBS220)

  • 16. Identify and describe regulatory and privacy issues related to the use of the Internet for marketing. (SBS220)

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change.

Complete information for AAS - Marketing can be found HERE

Please refer to the MCCCD CCTA website for official information on all programs.