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Nothing Really Sells Itself!

All products in our economy—even the most inspired new ideas and services—require marketing to reach their audience.

But marketing is much more than just advertising and sales.

SMCC’s Marketing Program offers an Associate in Applied Science (AAS) degree and Certificate of Completion that will provide you with the tools you need to pursue either a career or further education.

Our program covers the traditional “Four P’s of Marketing”: product, price, place and promotion, while focusing on such key areas as wholesaling, retailing, professional sales, and entrepreneurship.

Even if you’re planning to go into business for yourself, an AAS in Marketing will give you the edge you need to get your career off the ground.

Check the adjacent tabs for more details about our degree and certificate programs.

Major Code: 5094
Award: CCL
CIPS Code: 52.1401
Total Credits: 18

Description: The Certificate of Completion (CCL) in Marketing program meets students' needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in marketing. By completing this program students will be better equipped to apply competencies needed for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship. An Associate in Applied Science (AAS) is also available.

Program Notes

Students must earn a grade of C or better for all courses required within the program. ++ indicates any suffixed courses.

Program Prerequisites


Required Courses

Credits: 15
BPC110Computer Usage and Applications (3) OR
CIS105Survey of Computer Information Systems (3) 3
GBS151Introduction to Business 3
MKT263Advertising Principles 3
MKT267Principles of Salesmanship 3
MKT271Principles of Marketing 3

Restricted Electives

Credits: 3
Students should select from the following courses in consultation with Department Advisor.
MGT251Human Relations in Business 3
MKT101Introduction to Public Relations 3
MKT110Marketing and Social Networking 3
MKT268Merchandising 3

Program Competencies

  • 1. Analyze and apply word processing program features to create, edit, manipulate, format, print, and store common business documents. (BPC110, CIS105)

  • 2. Construct, test, implement, and analyze spreadsheets that solve financial, mathematical, and statistical problems in business. (BPC110, CIS105)

  • 3. Analyze, design, and create a database to extract, sort, calculate, and report business data. (BPC110, CIS105)

  • 4. Design, create, and execute an artistic presentation to include graphics and animation. (BPC110, CIS105)

  • 5. Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk. (GBS151)

  • 6. Identify advertising objectives for a business situation and analyze a business situation in the context of its market. (MKT263)

  • 7. Identify the characteristics of a given market and select the appropriate media for the market. (MKT263)

  • 8. Demonstrate how customers, company, product and/or service, competitor and marketplace information can facilitate the selling process. (MKT267)

  • 9. List and describe the major techniques for negotiating and overcoming objections, the types of buying signals, how to close a sale, and the major types of follow-up and customer service activities.(MKT267)

  • 10. Describe basic marketing principles as they relate to a corporate business structure and a local entrepreneur. (MKT271)

Offered through the Marketing program

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change.

Complete information for CCL - Marketing can be found HERE

Please refer to the MCCCD CCTA website for official information on all programs.