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MKT263: Advertising Principles3 Credits

Introduces the advertising function within business, including media study, creative strategies, and advertising campaigns. Prerequisites: None. MKT271 suggested, but not required.

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Fall 201710765SMC MAIN - ONLINE - Internet08/21/2017
MurphyClass Started


Class 10765 is an ONLINE class. Access to internet and a student gmail address is required. Log on to Canvas prior to the first day of class at this link: For assistance, please contact the Division Secretary at 602-243-8012.

2 Books (Choose 1.)

Advertising & IMC (w/out Access)
10th Edition
ISBN: 9780133506884
Author: Moriarty
Estimated Price (New): $314.75
Used Retail Price is $236.25; Title is a rental title
Advertising & IMC: Principles and Practice
10th Edition
ISBN: 9780133830675
Author: Moriarty
Estimated Price (New): $75.75
Used Retail Price is $0.00; eBook type is Hybrid; eBook format is VitalSource Bookshelf;
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